The online dating market has continued to experience strong growth over the last five years. The influx and popularity of dating apps, such as Tinder, Grindr and Hinge, have had a significant impact, opening up online dating to new users. Going forward, how successfully free dating apps can monetise their products will be very important for industry growth. Further challenges include tackling market problems in regards to safety, information protection, false profiles and scamming. Abuse directed towards women online has gained more prominence in recent years and if unchecked could be a potentially very damaging issue for the industry.
Faking it — scammers’ tricks to steal your heart and money
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Dating is a stage of romantic relationships practised in Western societies whereby two people meet socially with the aim of each assessing the other's suitability as a prospective partner in a future intimate relationship. It represents a form of courtship , consisting of social activities carried out by the couple, either alone or with others. The protocols and practices of dating, and the terms used to describe it, vary considerably from society to society and over time. While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.